Unebox is a new way of supporting charities. A themed box that is delivered to your home by subscription and that combines the purchase of fair trade and responsible consumer products with a donation to the charity supported by the box.
It is a way of giving while receiving something at the same time. You help small family producers while also enjoying the products they make. Based on that idea, we developed a very special mailshot with which to awaken interest and curiosity.
We designed a format that let people gradually open and discover all the benefits of Unebox via a visual game, thereby evoking the excitement to be felt by subscribers when they receive their box.